Launching a podcast can be difficult especially if you don't find your niche. According to recent research, there are currently over 2 million individual podcasts out there. And around 45 million episodes. That sounds like a pretty crowded market. But when you dig into the stats a bit more, some real gold gets unearthed. According to Amplifi Media, of that 2 million, roughly 25% have only published 1 episode. When you dig deeper, the stats get even more interesting... Only 770,000 shows made it to the 10 episode mark. So, even though jumping into the deep end of podcasting seems like you will be swimming in a very crowded pool, if you can commit to your show and stick with it, you have a pretty clear lane of travel to becoming among a pretty select few who have a "successful" podcasting experience. My guests today, Tony Lupo and Ryan Fairfield from The Warrior Next Door, have been conducting interviews with veterans of World War II for over 17 years and recently spun these interviews up into a really great show that launched in the fall of 2021. The Warrior Next Door has a unique, serialized format in which Tony and Ryan add context to the interviews and take listeners on a real journey with their guests. It's a fantastic show I recommend you check out. But here's the rub... getting a podcast up and running and building an audience takes some work. That's what we discuss in this episode. How to launch a successful podcast, the pitfalls to avoid while spinning up your show, and how to make sure you can reach the widest possible audience to make the biggest splash. If you are looking to get your podcast up and running (or firing on all cylinders), this is the episode for you. Action Ask: Put down your screens and really be present with your families. Have real conversations. Pair up with someone and bring your passions to life. Preserve your family history through conversations.