26 min listen
Don't be Brave. Be Right. Giles Edwards & Ryan Wallman - Delusions of Brandeur
Don't be Brave. Be Right. Giles Edwards & Ryan Wallman - Delusions of Brandeur
ratings:
Length:
60 minutes
Released:
Mar 21, 2021
Format:
Podcast episode
Description
In the final stages of hypothermia, people often engage in “paradoxical undressing”. As they lose rationality, they feel irrationally hot. They strip off their clothes and hasten their own death. Marketing is not a matter of life or death. Far (so very far) from it.
Yet how we present ideas, how we glorify risk, and dare to talk of being brave is equally as absurd. And ultimately self-defeating.
In this session Giles and Ryan will share:
• How best to present risk vs reward
• How to better communicate the value of creativity
• And share why being “brave” can be a fool’s errand
Yet how we present ideas, how we glorify risk, and dare to talk of being brave is equally as absurd. And ultimately self-defeating.
In this session Giles and Ryan will share:
• How best to present risk vs reward
• How to better communicate the value of creativity
• And share why being “brave” can be a fool’s errand
Released:
Mar 21, 2021
Format:
Podcast episode
Titles in the series (100)
Objection handling - Lee Carnihan by Marketing Meetup Podcast