48 - How To Build A Brilliant Value Exchange Programme

FromB2C Lead Generation

Start listening View podcast show

48 - How To Build A Brilliant Value Exchange Programme

FromB2C Lead Generation

ratings:

Length:

35 minutes

Released:

Dec 17, 2021

Format:

Podcast episode

Description

This week we welcome George Collins back to the show as we explore exactly what it takes to build a brilliant value exchange programme and why quantity always wins out in the end.

Released:

Dec 17, 2021

Format:

Podcast episode

Titles in the series (100)

Welcome to B2C Lead Gen. On this podcast you'll take a deep dive into the world of B2C lead generation and discover tactics, advice and in-depth information from experts who operate and dominate in this market. The content is a blend of conversations, interviews, and fireside chats with B2C industry experts.

Skip carousel

28 - Vanity Metrics vs. Impact Metrics by B2C Lead Generation
8 min listen
31 - There Is a Smarter Way To Generate Customers (with Josh Joyner) by B2C Lead Generation
41 min listen
4 - How Do Lead Generators Add Value? by B2C Lead Generation
15 min listen
3- Niche Affiliate Networks (with Josh Littler) by B2C Lead Generation
77 min listen
2- The Far Away and Misunderstood World of Offshore Tele Leads (with Chris Hadland) by B2C Lead Generation
61 min listen
1 - Opening the Kimono of a Native Lead Generator (with Joe Williams) by B2C Lead Generation
61 min listen
7 - Talking to Someone Who Has Spoken to Everyone in Lead Gen (with Michael Ferree) by B2C Lead Generation
68 min listen
6 - A Deep Exploration of Co-Registration (with Hein van Vroenhoven) by B2C Lead Generation
45 min listen
21 - The Art Of Lead Buying by B2C Lead Generation
28 min listen
16 - Publishing In Lead Generation (with Ben Helyar) by B2C Lead Generation
35 min listen
9 - If You're a Brand Buying Leads How Do You Increase Conversion Rates? by B2C Lead Generation
6 min listen
25 - What Would Happen If Brands Thought Like Lead Generators? by B2C Lead Generation
20 min listen
14 - What Is Validation in Lead Generation? by B2C Lead Generation
20 min listen
11 - Why CRO is more than just capturing a lead (with Will Laurenson) by B2C Lead Generation
27 min listen
34 - A Lead Without Intent Is Just Contact Information by B2C Lead Generation
20 min listen
15 - The Perfect Landing Page (with Oliver Kenyon) by B2C Lead Generation
67 min listen
10 - The Importance of Messaging in Lead Generation (with Peep Laja) by B2C Lead Generation
61 min listen
Welcome To B2C Lead Generation (Intro) by B2C Lead Generation
1 min listen
33 - The Importance Of Marketing Operations (with Darrell Alfonso) by B2C Lead Generation
39 min listen
8 - Large Affiliate Networks (with Alex Higson and Karol Kelner) by B2C Lead Generation
80 min listen
50 - How To Buy Better Leads: A Lead Seller's Inside Track by B2C Lead Generation
42 min listen
5 - How Do Lead Generation Agencies Scale Up? (With Kelly Gordon) by B2C Lead Generation
59 min listen
18 - Why Data Transparency and Consent Unlocks Growth (with J Cromack) by B2C Lead Generation
42 min listen
17 - Why Low Level Deception Can Have A High Level Cost by B2C Lead Generation
17 min listen
20 - You Have More Clients Than You Think (with Nigel Borwell) by B2C Lead Generation
24 min listen
12 - Building Lead Gen Brands For Brands (with Alex Curtis) by B2C Lead Generation
34 min listen
19 - Why Good Data Leads To Good Call Centres (with Dan Turner) by B2C Lead Generation
51 min listen
29 - What Makes A Good Lead Generator? by B2C Lead Generation
20 min listen
13 - Building Trust Between Lead Generators and Brands (with Alain Desmier) by B2C Lead Generation
39 min listen
23 - A Deep Dive Into SEO (with Sam Dunning) by B2C Lead Generation
38 min listen

More Episodes from B2C Lead Generation

Skip carousel

Predictions for 2024 by B2C Lead Generation
48 min listen
118 - Using AI to Boost Lead Value by B2C Lead Generation
18 min listen
117 - Are Lead Buyers Insane? by B2C Lead Generation
25 min listen
116 - How To Identify A Good Lead Gen Agency by B2C Lead Generation
17 min listen
115 - Quality or Quantity? | The Great Lead Gen Debate by B2C Lead Generation
22 min listen
114 - Why Lead Generators Should Build Their Own Brand by B2C Lead Generation
41 min listen
111 - How The Human Element of Call Centres Increases Sales by B2C Lead Generation
40 min listen
112 - How To Craft Perfect Lead Gen Messaging by B2C Lead Generation
18 min listen
Confessions Of A Lead Generator {Special Episode} by B2C Lead Generation
28 min listen
110 - Answering Listener’s Questions by B2C Lead Generation
33 min listen
109 - Why Brands NEED To Start Buying Leads by B2C Lead Generation
30 min listen
108 - The Perfect Lead Buying Framework by B2C Lead Generation
34 min listen
107 - Never Forget The Sanctity Of Data by B2C Lead Generation
34 min listen
106 - Contact Centre Tech: Empowering or Endangering Your Data? by B2C Lead Generation
52 min listen
105 - It’s not the size of your CRM that counts… by B2C Lead Generation
20 min listen
104 - Brand Pages: Mastering High-Converting Landing Pages by B2C Lead Generation
47 min listen
103 - Demystifying Lead Buying: A Foundational Guide To Buying Leads by B2C Lead Generation
22 min listen
102 - The 3 Biggest Problems Lead Buyers Face by B2C Lead Generation
22 min listen
101 - How Will AI Impact Lead Generation? by B2C Lead Generation
25 min listen
100 - The 5 Most Important Ideas In 100 Episodes by B2C Lead Generation
33 min listen
99 - What can we expect from Lead Generation World London 2023? by B2C Lead Generation
33 min listen
98 - How to identify where your sales are coming from (and make more of them) by B2C Lead Generation
22 min listen
97 - 5 Lead Management Strategies To Beat the Competition by B2C Lead Generation
32 min listen
96 - Lead Generation: Is It Time To Change The Narrative? by B2C Lead Generation
39 min listen
95 - Tactics To Squeeze The Value From Every Lead by B2C Lead Generation
28 min listen
94 - Believe The Partner Hype by B2C Lead Generation
29 min listen
93 - 9 Lead Distribution Strategies You Should Be Using In 2023 by B2C Lead Generation
24 min listen
92 - Why Lead Buyers Need To Think More Professionally by B2C Lead Generation
43 min listen
91 - The C Word (Compliance) by B2C Lead Generation
23 min listen
90 - This One Safeguard Could Prevent Huge Fines by B2C Lead Generation
23 min listen

Related podcast episodes

Skip carousel

Innovation in Shipping | Colton Burgon | VP of Channel Sales at eHub by Leading in Ecommerce
36 min listen
Ep. 141 - The Building Blocks of Creativity: How Lego Uses Social to Surprise and Delight | James Gregson, LEGO Group: Even the world’s most powerful brand finds value in social. For LEGO, it means appealing to all ages through innovative content and pulling off UGC on an epic scale. In this episode, we’re joined by the LEGO Group’s digital creative director for... by SocialMinds - A Social Media Marketing Podcast
26 min listen
120 - Keep Evolving with Gage Mitchell of Modern Species by Brands for a Better World (formerly Evolve CPG)
4 min listen
Recognizing Value: Blueboard’s COO Explains Why Companies Send Employees Skydiving: In this week’s episode of The Breakout Growth Podcast Sean Ellis and Ethan Garr chat with Kevin Yip, Blueboard’s Co-Founder and Chief Operating Officer. Blueboard is a platform that allows companies to reward employees with amazing experiences; anything from a skydiving adventure to dinner at a Michelin-rated restaurant is fair game. How does a company with such a unique business concept not only achieve product/market fit but stay dynamic enough to retain it through challenging times? In this episode, we find out. While entrepreneurs often dream of bringing new ideas to market that nobody else has thought of, it can be a huge challenge to get from zero to one with a completely new idea. Kevin and his co-founder had their work cut out for them in their early days. They literally went door-to-door to try to get companies and their HR teams excited about the value of Blueboard experiences. An intro int by The Breakout Growth Podcast
60 min listen
Episode 28: Trader Joe's Takes You Inside The Tasting Panel Today: Even in these times of constant change, there’s one thing that’s remained constant, and that’s our commitment to innovating and developing new products to bring to our stores. We’ve made some adjustments to the way our Tasting Panel meets –... by Inside Trader Joe's
28 min listen
An Award-Winning Journey of Improvement with Paul Hayward at CooperVision by Leading for Business Excellence
40 min listen
Can marketing save the planet? - Leo Rayman, Eden Lab: I speak with Leo Rayman, formerly CEO at Grey UK, on what brands can do to take a more sustainable approach to business and how he's tackling it with his new consultancy, Eden Lab. by Uncensored CMO
37 min listen
326: How too much debt impacts cost of capital (Strategy Skills classics): For this episode, let's revisit a Strategy Skills classic where we discuss how your cost of capital changes as you take on more debt and how this change is different between organizations. It's a crucial concept for this utility. We explain how the... by The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving
21 min listen
Finally Some Good News About Customer Experience: Joey Coleman, Chief Experience Composer for Design Symphony, joins the Social Pros Podcast to discuss his new Experience This! Show and why a positive customer experience is the ultimate game changer in a competitive market. Special thanks to our... by Social Pros Podcast
49 min listen
Patience, Persistence, and Hitting the Target: Have you ever wondered what it takes to get a signed purchase and sale agreement on a large apartment complex? In this episode, we take a deep dive into one of our actual deals that took over six months to get under contract. As Gino says, it’s not... by Jake and Gino Multifamily Investing Entrepreneurs
25 min listen
#74 Carbonology - Proven methodology for Carbon Neutrality: With guest David Algar by The ISO Show
31 min listen
How To Ace An Acquisition With Jim Kaloutas: Pick An Internal Champion, Nail The Market Fit, Insist On Culture Match by Construction Genius
49 min listen
TCF368: Set Yourself Apart with Ryan Shantz: Seeing is believing and it’s time to optimize your optics and level up your proposals so customers will see your value upfront. Tom’s guest today is Ryan Shantz, the founder of SumoQuote and partner in a multi-million dollar roofing company. Ryan... by The Contractor Fight with Tom Reber
43 min listen
Envisioning Green: Building Success Through Strategic Downsizing and Goal Setting by The Landscaper's Guide to Modern Sales & Marketing
32 min listen
Maximizing Sales and Marketing Automation in Landscaping with Derick Kelso by The Landscaper's Guide to Modern Sales & Marketing
35 min listen
11 - Why CRO is more than just capturing a lead (with Will Laurenson) by B2C Lead Generation
27 min listen
Ep. 144 | How to implement complex change at scale. Ft. Nick King, Cisco Systems Inc by OnBase: Smashing Sales and Marketing Misalignments
17 min listen
Am I Expecting Too Much From The Ad Agency I Hired?: In this episode, Kyle answers the questions: Is 15 appointments or conversion per week easily achievable with Google Ads? Should and Ad Agency always come clean with the results they can produce for each campaign? Are there many reputable ad agencies... by Google Ads Strategy with Kyle Sulerud
10 min listen
Kendal Clarke, Chief Commerce Officer at VerticalScope, on building effective teams, affiliate marketing and engaging consumers on the buyer journey by The Partnership Economy
33 min listen
Stephen Byrd: A New Approach to ESG by Thoughts on the Market
4 min listen
330: Applying the Flywheel Effect to Procurement (Part 2): In , Host Philip Ideson described the concept of the flywheel, a consistent pattern of small but deliberate actions designed to build momentum and deliver business results described in the book Good to Great by author Jim Collins. This week, we... by Art of Procurement
17 min listen
#444 S2 Episode 313 - DO GOOD, HIRE GOOD: The Right Approach In Looking For Sales Hires: YOU ONLY GET GOOD PEOPLE IF YOU DO GOOD YOURSELF In this episode, Collin talks to Nigel Green and discusses why it is important to actively search for the best talent by looking outbound, and when you’re doing inbound, compensate your referring employees fairly. Learn more about this in the latest episode of Sales Transformation. Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io! Power up your podcast experience by joining our Free Podcast Community! TRANSFORMING MOMENTS Actively search for the best talent Hire from customer referrals Compensate your employees who refer new hires Pause, slow down, and take time to make good hires “Why wouldn't you offer the exact same compensation that you would to a recruiter to your own employees? Make it worth their time? Make it matter?” - Collin: Compensate referring employees fairly Connect with Nigel by Sales Transformation
6 min listen
Introducing the Content Strategy Pillar of the Digital Shelf Playbook with Anu Bliss, General Manager, eCommerce Practice, The Emerson Group: Welcome, everyone, Peter Crosby, executive director of the Digital Shelf Institute here. Welcome to the 7th webinar in our 10-episode Digital Shelf Playbook Series, and the first of 2022. Continual optimization of the product page is the holy grail of driving discovery, conversion, and brand impressions and loyalty in this digital-first age. But in reality, you can’t optimize everything at all times. Choosing where you place your investments and doing it efficiently and with transparency takes a strategy. And that’s where we are focused today in the Digital Shelf Playbook, featuring of course Lauren Livak, Director of the Digital Shelf Institute and driving force behind the playbook, and our special guest, Anu Bliss, General Manager of the eCommerce Practice at The Emerson Group. by Unpacking the Digital Shelf
45 min listen
How to Have a Successful Renovation by Love Your Home
13 min listen
Ep 42. Hourly Rates vs Project Pricing: Charge For Value For Results Instead For Time. How To Position Your Price For Exponential Growth Next Year.: Do you charge by the hour or by the project? Are you making the money, getting the business, generating the leads and opportunities you want? If you hesitated or your answer is no, it might be time to sincerely change some things. In this episode, I'm going to challenge you on your pricing infrastructure and how you view the value and worth of your business. It's one thing to give value, but do you provide value for time or value for results? by iDigress with Troy Sandidge
30 min listen
Simplifying ROI for Easier Google Ads Reporting by The Google Ads Podcast
5 min listen
Split-Testing for Visibility and Conversion Rates with Amanda King (NEWBIE): Finding the most effective form of your content by The Recipe For SEO Success Show
36 min listen
Warehouse Logistics as ESG: Focusing narrowly on point source emissions from diesel trucks often oversimplifies the broader impacts found in freight and logistics. Today’s show delves into the many opportunities to create positive impact by focusing on warehouse logistics. Host Tyler Cole is joined by Joe Oliaro, VP of Sales and Chief Real Estate Officer at Wagner Logistics, to discuss how fulfillment operations contribute to ESG strategies. Solutions from LED lighting and forklift electrification fit alongside employee wellness and biodiversity improvement as means to help customers and communities continuously improve. by Net-Zero Carbon
21 min listen
Meeting Customers Where They Are: Lessons From The CEO of OhmConnect: Energy costs and usage impact every homeowner, but most people don’t think much about the process. They flip a switch, the light turns on, and they pay their electric bill when it comes due. But as the energy grid ages and breaks down and the... by The Modern Customer Podcast
35 min listen
TMBA542: The Entrepreneurmobile Revisited: Whether you’re saving a runway for a new business, or you need to cut your expenses to the bone due to the current economic climate, we know a lot of people are being forced to make some difficult financial decisions right now. On today's podcast, we are revisiting one of our most popular concepts, and something that we've discussed many times over the years as a sure-fire way for an entrepreneur to live a little more frugally. We're talking once again about the "Entrepreneurmobile", or how you can get a reliable car that is generally inexpensive to maintain and fix, and that can save you a lot of money. In this episode, we take a comprehensive look at what makes a great Entrepreneurmobile, which cars you should avoid, 10 cars that are great deals under $10K, and some luxury vehicles that are extremely affordable as well. by Tropical MBA: Entrepreneurship & Founder Lifestyle
55 min listen

Discover this podcast and so much more

48 - How To Build A Brilliant Value Exchange Programme

48 - How To Build A Brilliant Value Exchange Programme

Description

Titles in the series (100)

More Episodes from B2C Lead Generation

Related podcast episodes