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11 - Why CRO is more than just capturing a lead (with Will Laurenson)

11 - Why CRO is more than just capturing a lead (with Will Laurenson)

FromB2C Lead Generation


11 - Why CRO is more than just capturing a lead (with Will Laurenson)

FromB2C Lead Generation

ratings:
Length:
27 minutes
Released:
Mar 15, 2021
Format:
Podcast episode

Description

We chat with Will Laurenson about Conversion Rate Optimisation. This can mean a lot of different things, but ultimately it always comes back to this: improving your lead generation performance and results. We chat through ways you can aim to improve your CRO and also the added benefits beyond simply capturing leads. 
Released:
Mar 15, 2021
Format:
Podcast episode

Titles in the series (100)

Welcome to B2C Lead Gen. On this podcast you'll take a deep dive into the world of B2C lead generation and discover tactics, advice and in-depth information from experts who operate and dominate in this market. The content is a blend of conversations, interviews, and fireside chats with B2C industry experts.