As of February of 2020, Twitch has 3.8 million unique broadcasters. As of March, it registered an average of 1.44 million concurrent viewers … that’s 1.44 million people watching all at the same time … on AVERAGE.  So, if you haven’t yet explored Twitch as both a viable platform for reaching consumers via advertising or as a place rich with influencers and opportunities for collaboration, this episode will help.
Mitch Canter is an active Twitch user but also an experienced digital marketer and technology educator. He is a senior web developer, but a social media maven as well. He’s super smart and loves helping businesses of any size understand tech and the web better. 
This conversation is revealing, both for brands and businesses who might find Twitch to be fertile ground for their influence marketing efforts, but also for potential influencers to grow a new audience and channel for their efforts. 
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