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    Adventure Brands and Corporate Marketing

    Adventure Brands and Corporate Marketing

    FromWinfluence - The Influence Marketing Podcast

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    Adventure Brands and Corporate Marketing

    FromWinfluence - The Influence Marketing Podcast

    ratings:
    Length:
    41 minutes
    Released:
    Mar 3, 2020
    Format:
    Podcast episode

    Description

    There's a big difference in corporate marketing and brand marketing. There's also a big difference in marketing adventure brands than others. Holly Spaeth is the director of corporate marketing and partnerships at Polaris, the company behind snowmobiles, boats, off-road vehicles and motorcycles. She stopped by the podcast to help us understand the differences.
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    Released:
    Mar 3, 2020
    Format:
    Podcast episode

    Titles in the series (100)

    Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence - The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There's a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.