On this episode of Broker to Broker, host JP Hussey sits down with Senior Mortgage Planner and Owner of Grow Mortgage, Russell Petty.



The two discuss how to make the career shift into the mortgage industry, and how to start, structure, and staff your own brokerage. JP picks Russell’s brain on his successful marketing campaigns through TikTok and Instagram Reels, and how Russell successfully utilizes social media to connect with local leads and collaborators in the Broker Channel.



Russell shares his ideologies for successful marketing for both brokers and owners. “I own a marketing company that does mortgage- nobody wants to talk to a mortgage lender until they need a mortgage, but if you’re marketing… that’s how they know to call you.” Russell breaks down the initial barriers and struggles in marketing through social media that most Brokers encounter.  “Post every day, or as often as you can; consistency beats talent, every single day of the week.”



Key Points:



2:11 Moving from IT to the Mortgage Industry



6:28 Starting, Structuring, and Staffing Your Brokerage



10:23 The Importance of Keeping your Marketing Local



15:50   “Niche Down” Your Marketing Through Social Media



28:59 Forming Genuine Connections with Your Leads



34:57 Advice for Loan Officers and Brokers for Thriving in the Market



This episode is sponsored by PRMG