On this episode of Broker to Broker, host JP Hussey sits down with a mortgage broker from JH Home Loans, Jimmy Hobson.



The two discuss Jimmy’s introduction to the inviting community of the Wholesale channel, take a deep dive into VA Home Loans, and how to create your own leads through frequent and authentic posts on social media. 



Jimmy shares his invaluable expertise of how and why he’s the #1 originator of VA Loans in Utah, and how having a specific expertise can grow the rest of your business. “Give me your VA Loans, and give me the opportunity to show you why we're better, and then I'll do your commercial loans, too.” 



Jimmy goes on to break down misconceptions and the more intimidating aspects of originating VA Loans. “You can never take enough training on how to do those loans. The VA handbook is fluid, right? So there's a lot of nuance to it. That's why it's such a powerful loan, because the nuance is where you get loans done.”



Key Points:



2:03 Looking ahead to 2023



4:26 Starting as a Lender



8:29 Being Welcomed into the Wholesale Channel



14:24   How Authenticity Beats Perfection



20:04 Generating Organic Leads



26:42 Developing a Social Media Presence



36:01 Breaking Down VA Loan Processes



This episode is sponsored by JMAC Lending