Garrett and Matt are back with another great episode. Today’s topic comes from Garrett. Or is it Matt? Do they sound alike to you, or can you tell their voices apart? It seems many of our listeners can’t – maybe take a minute and let our hosts know whether or not you can tell which one’s talking on the podcast the next time you visit the Ninja Selling Podcast Facebook group!   In the meantime, join our hosts today as they discuss the Region-Beta Paradox and how it applies to the world of real estate. In essence, this paradox describes the space in which humans are content to linger – or remain stuck – so that they can avoid pushing forward and making a change. So listen in as Matt and Garrett look more closely at this phenomenon and discuss what has to happen to move people beyond and out of this space. They’ll even provide a few suggestions for recognizing and accessing business opportunities that are likely right in front of you.   If you haven’t already, be sure to join the Ninja Selling Podcast group on Facebook at Ninja Selling Podcast Facebook, and find a community of almost 10,000 Ninjas who share ideas, ask and answer questions, collaborate, and network. If you’d like to offer more direct feedback, leave a voicemail at 208-MY-NINJA. Check out Ninja Selling Events for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit Ninja Coaching to connect with one of our amazing coaches.   Episode Highlights:   What is it? Intense pain can cause change Be lightyears ahead of where you currently are Be aware of the “unknown zone” Where is it just not ‘bad enough’ yet? Quotes:   “There’s a place that, as we move forward, pain levels start to rise. And as pain levels start to rise, there’s a certain point at which you say, ‘OK. I can’t take that pain anymore. I’m now going to make an adjustment in my world that will allow me to move forward with better results’.”   “Significant, intense emotions and pain are easier to recover from than mild things.”   “The pain is so intense that something has to change, to drive a different path. So it opens up opportunity, in a way. Whereas if you’re in this mild pain… our vision doesn’t’ expand to see that, ‘Hey, we could actually be going a different path that would take us much further and faster, and to a better life in business’.”   “If you had addressed the problem early on, you would be lightyears ahead of where you currently are.”   “For me…, that Region-Beta is this unknown zone that we do not see until there is this stressor that comes in to force our vision to see it… How do we push ourselves into seeing those things?”   “There is an opportunity here for everybody to step back and…and say, ‘OK, where in my world is it just not bad enough yet?’ …That’s not an OK place to live in.”   “I’ve been very, very good at managing mediocrity at different phases of my life. And I hate that. …Find those triggers. Identify those things.”   “Relationships don’t get bad overnight. They get incrementally bad over time. Health doesn’t get bad overnight… Business don’t get bad overnight… Let’s not wait for it to get that bad.”   Links:   www.TheNinjaSellingPodcast.com Email us at TSW@TheNinjaSellingPodcast.com Leave a voicemail at (208) MY-NINJA Ninja Selling www.NinjaSelling.com @ninjasellingofficial Ninja Coaching: www.NinjaCoaching.com @ninja.coaching Ninja Events www.NinjaSelling.com/Events Garrett garrett@ninjacoaching.com @ninjaredding Matt matt@ninjacoaching.com @matthewjbonelli The Ninja Selling Podcast Facebook Group Ninja Coaching Book Study