Should you turn off high-performing ads just because the target holiday has passed? 
On today's episode, Ralph sits down with Kobi Topaz from Tier 11 to continue their discussion on running Black Friday Cyber Monday(BFCM) ads. As Kobi explains, BFCM is a land grab for new clients. However, one of the finer mysteries of running ads is when to turn off an ad set. First, you want to be sure that you are not killing it off too soon. But budgets are also tight, so you need to be mindful of wasting cash.
Listen in to hear Kobi describe eight killer tips to help you decide when to kill off an ad and when to scale it for this year's Black Friday, Cyber Monday.


IN THIS EPISODE, YOU'LL LEARN:
Preparing for Black Friday, Cyber Monday 
Benefits of Ad campaign diversifications 
Why BFCM is a land grab for new customers
How to successfully leverage "Last Chance" Ads
Why you should never turn off a high-performing ad
Dos and Don'ts of running BFCM ads on Google vs. Meta
Budget recommendations for BFCM ads
What to do when your campaigns fail to drive intended results



LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
https://tiereleven.com/ (Tier 11)
https://www.linkedin.com/in/kobi-topaz-85547a130/?originalSubdomain=il (Kobi's LinkedIn)
https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey)
https://perpetualtraffic.com/ (Perpetual Traffic Website)
Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter)
Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

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