The "Young Warriors" movement was created to leverage loyalty mechanics for a social cause rather than a commercial one. 
They created a social currency that recognises those who are taking action to educate, inspire and reassure their communities how best to protect themselves and their families against Covid-19.
This short summary show explains how Unicef's "Generation Unlimited" is harnessing Whatsapp to share knowledge and drive the maximum impact against the Covid pandemic. 
Show Notes:
1) Young Warriors
2) Madan Padaki
3) Full Interview with Madan Padaki