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#268: Lessons from the Loyalty Science Lab - Short Summary Show

#268: Lessons from the Loyalty Science Lab - Short Summary Show

FromLet's Talk Loyalty


#268: Lessons from the Loyalty Science Lab - Short Summary Show

FromLet's Talk Loyalty

ratings:
Length:
8 minutes
Released:
Aug 30, 2022
Format:
Podcast episode

Description

The Loyalty Science Lab works with loyalty industry leaders to identify and research commercially important concepts that drive loyal customer behaviour.
Today's short show summarises some of our key learnings from our interview with Professor Yuping Liu-Thompkins who creates and publishes her loyalty research in top marketing and advertising journals. 
Listen to learn some of the exciting insights from her research, which will be fascinating to anyone working in the industry. 
Show Notes:
1) Yuping Liu-Thompkins - Founder & Director of Loyalty Science Lab & Professor of Marketing, Old Dominion University
2) Loyalty Science Lab
3) Full interview with Yuping Liu Thompkins 
Released:
Aug 30, 2022
Format:
Podcast episode

Titles in the series (100)

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.