49 min listen
#268: Lessons from the Loyalty Science Lab - Short Summary Show
#268: Lessons from the Loyalty Science Lab - Short Summary Show
ratings:
Length:
8 minutes
Released:
Aug 30, 2022
Format:
Podcast episode
Description
The Loyalty Science Lab works with loyalty industry leaders to identify and research commercially important concepts that drive loyal customer behaviour.
Today's short show summarises some of our key learnings from our interview with Professor Yuping Liu-Thompkins who creates and publishes her loyalty research in top marketing and advertising journals.
Listen to learn some of the exciting insights from her research, which will be fascinating to anyone working in the industry.
Show Notes:
1) Yuping Liu-Thompkins - Founder & Director of Loyalty Science Lab & Professor of Marketing, Old Dominion University
2) Loyalty Science Lab
3) Full interview with Yuping Liu Thompkins
Today's short show summarises some of our key learnings from our interview with Professor Yuping Liu-Thompkins who creates and publishes her loyalty research in top marketing and advertising journals.
Listen to learn some of the exciting insights from her research, which will be fascinating to anyone working in the industry.
Show Notes:
1) Yuping Liu-Thompkins - Founder & Director of Loyalty Science Lab & Professor of Marketing, Old Dominion University
2) Loyalty Science Lab
3) Full interview with Yuping Liu Thompkins
Released:
Aug 30, 2022
Format:
Podcast episode
Titles in the series (100)
#2: Award-winning Insights from India - Sanjeev Nichani, Raymond Rewards by Let's Talk Loyalty