In this episode, Troy interviews Mark Effinger, the Co-Founder and Chief Product Officer of Nootopia based in Burlington, United States of America. Mark founded their company to help people improve their cognitive performance, live longer, and perform better in activities that require their brains to function at a high level. With over 30 years of experience managing a variety of businesses, Mark has decided to concentrate his efforts on developing high-performance experiential nutritional supplements and maximizing brainpower, extending performance, and improving healthspan through Nootopia. Nootopia was founded in 2020 and has been in operation for over two years. With a run rate of over $3 million and 13 FTEs, the company is expanding. Mark has stated that growing a small business necessitates the development of systems to handle many of the other aspects of the business. "The EOS is integrating your business systems into developing and integrating systems that fit your business and then applying them to your life," he continued. Such as when you wake up and how you go about your day." This Cast Covers: Running the world leader in customized personalized nootropics. Providing mind-expanding, mind-enhancing cognitive performance nutrition supplements. Helping people get higher cognitive performance, last longer, and do better in things that require their brains to operate at a high level. Getting compressed business education through personal interviewing successful people. Running various businesses that represent 19 countries through employees. Using EOS (Entrepreneur Operating System) platform to put a wrapper around systems and processes, Went from 2 million to a 3.5 million dollar run rate. Has a Six Sigma customer support group which is 99.9997% perfect. Learning the importance of metrix and creating proper systems. Giving helpful and positive advice to help us control our minds and make better decisions in the long run. Links: Mark’s Linkedin Mark’s Instagram Mark’s Twitter Additional Resources: Nootopia The Entrepreneurs Manual by Richard White  The Pursuit of Wow by Tom Peters     Quotes: “The lessons are made when you're in the trenches, trying to keep alive or resuscitated from a near-death experience.” —Mark Effinger “The lessons are made when you're in the trenches.”  —Mark Effinger “Learn to focus on the things that matter the most.”  —Mark Effinger “You don't have to be the guy that comes up with all the great ideas or has a big ego. Give people credit, all the time.”  —Mark Effinger “Keep your eyes on the ball and understand where to navigate next.”  —Mark Effinger