28 min listen
The Laundress co-founder Lindsey Boyd: Retaining customers is more important than acquiring new ones
The Laundress co-founder Lindsey Boyd: Retaining customers is more important than acquiring new ones
ratings:
Length:
30 minutes
Released:
Sep 12, 2019
Format:
Podcast episode
Description
You'd be hard pressed to find a more beautifully packaged product than The Laundress's detergents. The company, which was acquired by Unilever in January for a reported $100 million, started off as a special-care laundry brand, and now makes a line of detergents and cleaning products.
“We've had, since early on, women and men contact us about how we've saved their christening gown that's been in their family, or we saved a quilt of their grandmother's,” said Lindsey Boyd, co-founder of The Laundress, on this week’s episode of Making Marketing.
Lindsey joined Shareen Pathak on this week’s episode of Making Marketing to discuss how to balance a brand's growth ambitions with reality, why retention is more important than acquisition, and what it means to be direct to consumer.
“We've had, since early on, women and men contact us about how we've saved their christening gown that's been in their family, or we saved a quilt of their grandmother's,” said Lindsey Boyd, co-founder of The Laundress, on this week’s episode of Making Marketing.
Lindsey joined Shareen Pathak on this week’s episode of Making Marketing to discuss how to balance a brand's growth ambitions with reality, why retention is more important than acquisition, and what it means to be direct to consumer.
Released:
Sep 12, 2019
Format:
Podcast episode
Titles in the series (100)
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