On today's episode I'm chatting with Lindsay Ellingson. Lindsay is a supermodel (and former VS Angel), and the co-founder of clean beauty line, Wander Beauty. Wander Beauty is all about streamlining makeup routines and downsizing makeup bags. While their products are beautiful and ‘Instagrammable’, they pride themselves on efficacy (something I can vet, having tried the line). Wander Beauty has been trying to answer the question "what is missing in the beauty world?”, and really addresses the main pain points that women have when it comes to beauty products. Lindsay talks about getting into modelling and then transitioning from supermodel to entrepreneur. Today's episode is a class in entrepreneurship. We go over the whole story, step by step. From having the idea of a 'travel beauty' company to surveying potential customers, then launching with one (yes, just one) product to achieving their first major milestone. It’s a great episode for any budding entrepreneur because we get into the nitty-gritty. We also get into Lindsay’s best skincare tips and tricks, productivity hacks, morning routine, and so much more. To connect with Lindsay Ellingson click HERE To connect with Wander Beauty click HERE To shop Wander Beauty click HERE To connect with Siff click HERE To learn more about Icing and Glitter click HERE To subscribe to the Icing & Glitter newsletter click HERE PRODUCTS MENTIONED Wander Beauty Drift Away Cleanser Wander Beauty Unlashed Volume & Curl Mascara Wander Beauty Baggage Claim Eye Mask Wander Beauty Glow Getter Mist Wander Beauty Dive In Moisturizer Wander Beauty Fast Lane Instant Facial Wander Beauty Glow Ahead Face Oil Ildi Pekar Tissue Repair Serum Dr. Barbara Sturm Sun Drops