Use the Right Words to Reach More People

FromProblem Solvers

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Use the Right Words to Reach More People

FromProblem Solvers

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Length:

27 minutes

Released:

Jul 11, 2022

Format:

Podcast episode

Description

Lomi is a composter that rarely uses the word "compost". Why? Because its creators developed deep insight into how the right language can help them reach more customers, helping them reach beyond just the "eco-minded" crowd. Sponsor: Paper & Packaging Board. Learn more at howlifeunfolds.com

Released:

Jul 11, 2022

Format:

Podcast episode

Titles in the series (99)

Problem Solvers with Jason Feifer features business owners and CEO’s who went through a crippling business problem and came out the other side happy, wealthy, and growing. Feifer, Entrepreneur’s Editor in Chief, pulls these stories out so other business can avoid the same crippling problems. 767392

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Use the Right Words to Reach More People: Lomi is a composter that rarely uses the word "compost". Why? Because its creators developed deep insight into how the right language can help them reach more customers, helping them reach beyond just the "eco-minded" crowd. Sponsor: Paper &... by Problem Solvers
27 min listen
Solving the Unsolvable Problems, with Russ Roberts: How do you solve the problems for which there are no right answers? That's what economist Russ Roberts set to find out in his new book "Wild Problems". Here, he talks through strategies for grappling with the biggest decisions of our lives. by Problem Solvers
44 min listen
Treat Your Brain and Your Team Sustainably: What does it mean to run a sustainable business? It's about building something that can last. In this episode we look at two unexpected "sustainable" approaches — what your brain needs after a hard day of work, and how to build a team that'll... by Problem Solvers
19 min listen
Bringing Change to an Industry That Really Needs It: Penny Pennington is the groundbreaking managing director at Edward Jones, where she's bringing fresh ideas to a very conservative organization. Here, she discusses the three pieces of advice that drive her leadership style. by Problem Solvers
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How to Find Great Talent, with Tyler Cowen: How do you find great talent? How do you convince them to join you? Sometimes the answer is: You don't find great talent at all — you CREATE great talent. Economist Tyler Cowen, coauthor of a new book called "Talent", explains how to do it in this... by Problem Solvers
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Emails That Should Have Never Been Sent, with Nicole Lapin: Before you send your next email, listen to this! Jason opens his inbox and reads some of the worst pitches he's received, and then he and Money Rehab podcast host Nicole Lapin discuss how they could have been improved. This is a rebroadcast of an... by Problem Solvers
24 min listen
How to Get the Information You Need: As business and local media shrinks, how can you find the information that helps you grow your business? Chris Roush, author of the book "The Future of Business Journalism", offers new ways to stay on top of everything. by Problem Solvers
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Chip Gaines: "Without Change, There's No Growth": Change didn't come easy to Chip Gaines, who went through an "identity crisis" as he transformed from an anonymous home builder to one of the most beloved people on TV (with Fixer Upper, and now the Magnolia brand he cofounded with his wife Joanna).... by Problem Solvers
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Why LinkedIn Doesn't Want You Going "Viral": LinkedIn has made some big changes to its algorithm. So what kind of posts does the system now reward? LinkedIn editor in chief Dan Roth and director of product Alice Xiong walk us through it. by Problem Solvers
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Sustainability Is A Business Opportunity: Sustainability often feels like a mission or an obligation, but what if we saw it as a major business opportunity instead? Karen Weigert, director of the Baumhart Center for Social Enterprise and Responsibility at Loyola University, says that's... by Problem Solvers
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What Happens When You Stop Checking Email Daily: Yes, it's possible to detach yourself from email! And it might even help you get more work done. Kim Kaupe, founder of Bright Ideas Only, explains the grand email experiment she's undergone, and how it transformed her business. by Problem Solvers
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How Values Can Shape Your Business Model: What does it really take to make a brand eco-friendly? For Shine Pet Food, it meant sweating every CO2 molecule—and making hard, expensive decisions. Sponsor: Paper & Packaging Board. Learn more a by Problem Solvers
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Solve Big Problems By Solving Little Problems: How can a mission-oriented company help tackle gigantic global problems? By narrowing your focus. That's the message from Ryan Jeffrey, senior managing director at a VC firm and accelerator called gener8tor, which supports startups that focus on... by Problem Solvers
19 min listen
How to Delegate in Three Easy Steps: Are you bad at delegation? Just follow these three steps: Do it, document it, delegate it. That's the framework that Trainual founder (and operations expert) Chris Ronzio uses to teach people how to delegate. In this episode, he explains how to put it... by Problem Solvers
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The Power of Conflict, with Bar Rescue's Jon Taffer: The world is full of conflict, but Bar Rescue's Jon Taffer says most people approach it all wrong. They either see conflict as something to avoid, or they argue with emotion and a winner-take-all mentality. “If we're going to engage together, I... by Problem Solvers
33 min listen
Why This Brand Shares Its Customers' Worst Insults: The alcohol brand Soso Sake has blown up on TikTok (@sososakesoda). Its strategy? They film supermarket tastings, and post videos of people's worst reactions. This wasn't the brand's first idea, and it came with a lot of risk — but here, their... by Problem Solvers
28 min listen
How to Promote Yourself, Even When You’re Uncomfortable: The first rule of talking about you: It’s not actually about you. Here's how to do it. by Problem Solvers
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21 min listen
Why Quitting Something Can Be Your Best Move: Entrepreneurs love telling stories of perseverance. But that can be misleading. "In order to succeed, you're going to have to quit the things that aren't worth pursuing," says Annie Duke, author of the new book "Quit: The Power of Knowing When to Walk... by Problem Solvers
36 min listen
Hey, Leaders: Would You Follow You?: Leadership expert Logan Stout asks his clients that all the time. In this episode, he explains how leaders lose their way, and takes us into a powerful coaching session where he helped a leader reconnect with the things that matter most. by Problem Solvers
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What Your Time Is Worth (and What to Pay to Outsource It): Dan Martell says we don't hire people to grow our business. We hire people to buy back time out of our calendar. His new book is called Buy Back Your Time, and in this episode, he explains how to do that — starting by calculating your specific... by Problem Solvers
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"I Feel Behind in My Career. Help!": This episode turns into a Sliding Doors special. Jason talks to a former colleague from 20 years ago, whose career didn't turn out the way he hoped for, and then offers advice on how to play catch up. This episode is from Jason's other podcast, Help... by Problem Solvers
33 min listen

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Use the Right Words to Reach More People

Use the Right Words to Reach More People

Description

Titles in the series (99)

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