Chobani Flip Limited Edition Packaging ReleaseSustainable Packaging Podcast w/ Cory ConnorsPackaging Unbox’d with Evelio MattosBeyond the Shelf with Laura FotiSpecright and Packaging InfoMeyers Sustainable Packaging Guide eBookBuy Packaging Peeks Kids bookSponsor information!If you listened to the podcast and wanted to connect with Specright to rid the world of waste. Let’s go! www.specright.com/pkg. Prepare your company for the world of EPR laws and be the sustainability hero! Make sure you check them out and join them on their mission to have a world where people are free to make amazing things!Want to buy labels or folding cartons from Meyers? Let's connect up!Show notes made by Deciphr.ai…apologies for any errors!About The Guest(s): Lauren Hodges is a creative director at Chobani, a leading Greek yogurt brand. With a background in design and a passion for food and beverage, Lauren brings a unique perspective to her role at Chobani. She has been with the company for four years and has played a key role in the brand's packaging design and creative direction.Summary: Lauren Hodges, creative director at Chobani, joins Adam Peek and Evelio Mattos on the People of Packaging and Packaging Unboxed podcasts to discuss the innovative packaging design of Chobani Flip's limited edition Halloween packaging. The packaging features spooky illustrations by artist John McNair and an augmented reality (AR) experience that allows consumers to go trick-or-treating virtually. Lauren explains the inspiration behind the design, the importance of limited edition packaging, and how Chobani maintains a consistent brand voice across its various product lines.Key Takeaways:* Chobani's limited edition Halloween packaging aims to surprise and delight consumers, creating a sense of fun and playfulness.* Limited edition packaging can drive sales by creating a sense of urgency and collectability.* Chobani's packaging design draws inspiration from gallery-level artists and editorial design, infusing a sense of craft and storytelling into the brand.* Packaging plays a crucial role in conveying trust and building brand loyalty, as consumers rely on packaging to identify and trust the product inside.Quotes:* "Limited edition packaging is like limited edition food. You can only have it for a short period of time. It's your pumpkin spice latte in September." - Lauren Hodges* "There's beauty in mistakes, and once you're folding in this four-color work, any registration that's off can actually be kind of impressive." - Lauren Hodges* "Packaging does a great job of conveying trust. It's that one little label that somebody had removed at some point, and you're like, 'I don't want to open this. I don't know what it is.'" - Adam Peek Get full access to Packaging Is Awesome with Adam Peek at www.packagingisawesome.com/subscribe