How can we solve the biggest problems, in our company or our world, if we can't agree on what the problem is or who wants to solve it? Here's a case study that'll surprise you. Climate change is described as a “generational battle,” in which young people care and older people don’t. But this is a perfect example of how we think about generations all wrong — and that has big consequences. If we can drop our assumptions about generational divides, we might just have a shot at solving some of the world’s most urgent problems. Sponsor: Paper & Packaging Board. Learn more at howlifeunfolds.com/innovation