33 min listen
Why "People First" Is Better Than "Customer First"
FromProblem Solvers
ratings:
Length:
36 minutes
Released:
Oct 30, 2023
Format:
Podcast episode
Description
Lots of companies say they put their customers first, but what does it mean to be a truly people-centric organization? According to Rah Mahtani, Alibaba.com's head of marketing for North America, it means changing the way you think about your customers — as well as the products you design for them, and the marketing you create to reach them. Here, he breaks down some great "people-centric" examples of product design, and explains how Alibaba brings people (aka customers!) into their process.
Released:
Oct 30, 2023
Format:
Podcast episode
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