Karen Ashley, Vice President, Corporate Development Integration at Cisco CSCO (NASDAQ) M&A doesn't end when a deal closes. The deal's success relies heavily on how well the acquirer can integrate the target company. Revenue synergies are one of the most important, but also one of the hardest, things to achieve during integration. When two companies come together, their products and services often overlap, and it can be challenging to figure out how to market them as one company.  In this episode of the M&A Science Podcast, Karen Ashley, Vice President, Corporate Development Integration at Cisco, discusses how to realize go-to-market synergies. Liked today's episode? Unlock over 60 courses taught by top-tier M&A practitioners by joining the M&A Science Academy. Use code “academy20%” on the sign-up page for a 20% discount, available on either monthly or annual plans. https://www.mascience.com/academy Want to learn about upcoming interviews, events, and industry trends? Sign up for our weekly newsletter. https://www.mascience.com/newsletter-signup  If you’re a head of corporate development and looking to build up a world-class M&A team, reach out to me at kison@mascience.com. This episode is sponsored by FirmRoom, the fastest virtual data room used to get deals done. Leave the pay-per-page world behind by going to https://firmroom.com/