In this episode, Dan connects with the world's most industrious storyteller, Park Howell. As a teacher, author, entrepreneur, co-author (with Dr. Randy Olson) of The Narrative Gym for Business, and sole author of Brand Bewitchery, Park lives and breathes story - he and Dan discuss why he has "story in his soul" and how he brings the power of story to marketers, salespeople, and leaders across industries. Listeners will come away with practical advice and tips for buidling effective stories - including the fundamentals of the ABT (And, But, Therefore) method. Plus, Park has a special offer for some lucky listeners.