In this episode, Jason, Zach, and Tommy discuss organic lead generation and how to approach it. Zach explains the slow process of organic lead generation and how it stops many coaches from even starting. Having the right mindset is so important when growing a business, and Zach’s approach of looking at organic lead generation from a macro perspective is key for investing in your brand and future. Jason touches on this further explaining that organic lead generation is not hyper transactional and the importance of rethinking the strategy behind it. Jason also compares organic lead generation to paid marketing; he explains how both can be successful, in their own way as long as patience is present. Jason explains how patience coupled with his 5 steps of conversion can lead to the ultimate goal of making the sale and reaching success. By following these amazing tips and links below you can reach success faster, but since there is no hack or short cut to success, keep in mind that patience is key!   In this episode you will learn: Patience and organic lead generation The real magic in marketing  Spaghetti on the wall 5 Steps of Conversion Hypothesis and results feedback   Connect with Tommy! @tclarkmedia |  @tclarknutrition | YouTube Connect with Zach! @zachmobius | Podcast Connect with Me! @jasonphillipsisnutrition |  @nutritionalcoachinginstitute | YouTube   If you’re a current Nutrition, Fitness, Health & Wellness Coach, or striving to be one in the next 6 months, check out the Nutrition Coaching Secrets Facebook Group: https://www.facebook.com/groups/nutritioncoachingsecrets FREE Nutrition Coaches Cheat Sheet: https://coachescheatsheet.com/