We talk about:The convincing that needs to be done to help your client see the solution.The three important moments in a brand strategy process:The first is the brand workshop. It is the essential starting point for each project.The second is the truth session. Challenge all of the assumptions made in the workshop with your research.The third is the brand strategy presentation.Involve the clients in the process.First, explore the problems and research, and then begin defining the values and purpose of the company.You need to back up your thoughts and opinions with actual data.Making it tangible will make it realistic.Showing examples will take away fears and add reality.Use data to support your opinion.You’re not on the sidelines, and neither are they.Is it ever possible to be 100% sure?Important Quotes:“Make sure everyone is excited about the solution you’re presenting.”“Support it with research.”“Define the direction of the brand together.”“Incorporate your client’s’ vision.”“Think about the narrative.”“Make it tangible.”“You’re not standing on the sidelines.” This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com