Tom and Dan answer your questions about what makes a good ad and how to attract better employees.    In this episode, we talk about… Question 1:  "What makes a good ad?" Be intentional about where your ad is going, knowing who your ideal client is and addressing their pain points in your message  Effective headline, well-written and relevant copy and images    Simple, specific call to action  Question 2: "What are the top 3 items to change in the company to attract better employees?” Create an attractive environment and provide the culture people want to work at: recognition and support, training, pay, mastery ladder Ask yourself: Would you want to work for you? Build your brand: The more visible you are, the more you’ll be a magnet to people  Be strategic about where you look for employees and your hiring practices   Define who you want on your team, your non-negotiables and company core values       Links to resources: Text PODCAST to 833-415-0473 Follow Tom on Instagram at https://www.instagram.com/realtomreber NiceJob: https://www.thecontractorfight.com/nicejob Contractor Growth Network - TheContractorFight.com/CGN The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! https://thecontractorfight.com/100k Order Your Fight Planner – https://thecontractorfight.com/fight-planner The Contractor Fight Facebook Group – https://www.facebook.com/groups/thecontractorfight/ The Contractor Fight Night – https://thecontractorfight.com/fightnight/ The Contractor Fight TV – https://www.youtube.com/channel/UCEWHDzg1Tnogow9uAL3YESw