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SMMS #277 - When it comes to selling a product or service on social media, the price of that product is obviously a key component. As a business owner, you don't want to sell your product for too cheap, as it will cut your potential earnings and you don't want it to be too expensive and drive potential customers away. However, I find far too often that business owners are lowering their prices in order to onboard that new client or to undercut their competition in an attempt to attract more customers.
That's why in today's Social Media Marketing School episode, I wanted to share my thoughts on whether you should be lowering your prices in order to onboard that new client or to undercut their competition in an attempt to attract more customers. I provide tips on ensuring customers pay your asking price, how to make your offer appear premium and to ensure your customers know they are getting great value for money.
I hope this episode of Social Media Marketing School provides you with a greater understanding with regards to how you should be pricing your products/services, how to ensure customers pay your asking price, how to actually charge that high-ticket price and how to make sure customers know they are getting great value for their money.
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