Carla Zanoni is responsible for for exploring and developing state-of-the-art news delivery and storytelling, including new social media platforms and texting platforms for The Wall Street Journal. She also serves as Audience Development Director, overseeing both the social media team and newsroom analytics team. Before coming to the Journal, Zanoni led national digital and social strategy at New York and Chicago-based DNAinfo.com and worked as a metro reporter for more than a decade in New York City, writing for numerous city-wide publications, including The New York Times. Born in Argentina and raised in New Jersey, Zanoni is an alumna of Columbia University School of Journalism. She started her journalism career as a freelance reporter, and also helped start City Hall (now called City and State), the first weekly newspaper dedicated to New York City politics. She then founded a successful hyperlocal blog, learning how to quickly build a community on social media. She received four awards while covering New York City since 2001, including an award from the New York Press Association for a two-part series on street prostitution and another from the Newswomen’s Club of New York for her coverage on Occupy Wall Street. She is a regular panel moderator and public speaker, appearing on Fox News, C-Span, NBC, and WNYC. Her specialties include social media, audience growth, community building and digital publishing.