When it comes to reporting on the tech industry, nothing escapes Kara Swisher.  For four decades, the influential journalist has used the power of her pen and microphone to not only report the news, but influence the events of the day. Sharing insights from her career, they explore patterns that help her see what’s coming in tech before others, the attributes of tech leaders that succeed, the adaptability of leading companies, and the need for regulation on an industry that has accrued a lot of power. Kara Swisher wrote her first technology story in 1980, for Georgetown University’s school paper – the subject was pay phones.  As one of the first reporters to cover the internet while at the Wall Street Journal, Kara Swisher’s early career-making coverage of the rise of Big Tech earned her the reputation of “Silicon Vally’s most feared and well-liked journalist.”  Since then, Swisher’s impact on the tech and media space has been undeniable:  she’s produced the country’s premier tech and media conference, executive-edited a major news website, and co-hosts the podcast Pivot for New York Magazine.  Throughout her career she’s interviewed major players in tech, politics and culture including Bill Gates, Steve Jobs, Elon Musk, Mark Zuckerberg, Rupert Murdoch, Kim Kardashian, and President Barack Obama.  Click here for the episode transcript.