The most troubling casualty of today’s social media age is our shared sense of reality. Perceptions of reality still exist, but they often come packaged, mirroring a priori assumptions about the world. So how to win democratic elections in this age of multiple informations? How to promote/peddle truths that will get people to vote for your candidate? That’s the story Sasha Issenberg writes about in his new book, THE LIE DETECTIVES, a kind of Moneyball for our disinformation age. One of America’s smartest political journalists, Issenberg explains, with bracing clarity, how to win elections in a democracy awash with lies and liars. Sasha Issenberg is the author of three previous books, on topics ranging from the global sushi business to medical tourism and the science of political campaigns. He covered the 2008 election as a national political reporter in the Washington bureau of The Boston Globe, the 2012 election for Slate, the 2016 election for Bloomberg Politics and Businessweek, and 2020 for The Recount. He is the Washington correspondent for Monocle, and has also written for New York magazine, The New York Times Magazine, and George, where he served as a contributing editor. He teaches in the political science department at UCLA. Read his magazine, newspaper, and other published work here.Keen On is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Named as one of the "100 most connected men" by GQ magazine, Andrew Keen is amongst the world's best known broadcasters and commentators. In addition to presenting KEEN ON, he is the host of the long-running How To Fix Democracy show. He is also the author of four prescient books about digital technology: CULT OF THE AMATEUR, DIGITAL VERTIGO, THE INTERNET IS NOT THE ANSWER and HOW TO FIX THE FUTURE. Andrew lives in San Francisco, is married to Cassandra Knight, Google's VP of Litigation & Discovery, and has two grown children. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit keenon.substack.com/subscribe