Ask 10 different people to define sustainability and you could get 10 different answers. That’s because while more and more companies are discussing their environmental impact and efforts, there’s still a lot of work to be done to meaningfully address the global climate crisis. But ask Hana Kajimura how she and Allbirds see sustainability and you get the talk and the walk: Allbirds believes climate change is the biggest issue facing humanity and aims to reverse climate change through better business. As the company’s head of sustainability, that lofty goal doesn’t rest only at Hana’s feet; it’s woven throughout the entire org as a first principle. So how does that influence Allbirds’ approach to making tradeoffs over time? How is the company innovating not only its products but its actual ways of working to hit sustainability targets more sustainably? We get into all of it with Hana in this episode.

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