Systemization is the Key to Execution - CEO Steven DeFrancis on the immense growth of Cortland

As a top 50 apartment owner and operator, Cortland has a brand and reputation of success and customer service. On the latest Walker Webcast, CEO Steven DeFrancis joined us to discuss his strategic approach to systemization, his focus on building a stellar team, and his approach to growth.

0:48 - Willy previews episodes to come.
2:33 - Willy introduces his guest, Steven DeFrancis, CEO of Cortland.
4:42 - What led Cortland to shift?
10:19 - What about the company’s change led to insourcing?
22:17 - Steven comments on Cortland’s approach to brand and recruitment.
28:46 - Cortland maintains a high level of standardization.
35:11 - Willy asks about the move to being vertically integrated.
42:08 - Willy and Steven talk about the market now and Cortland’s strategy.
51:39 - Will Cortland’s main focus going forward be service or capital?
54:41 - What is the best and worst leading today versus earlier in the company’s life?

Listen now!

GET NOTIFIED about upcoming shows:
» Subscribe to our YouTube channel here: https://www.youtube.com/channel/UC5jh...
» See upcoming guests on the #WalkerWebcast here:
https://www.walkerdunlop.com/webcasts/