Dillon Kivo, entrepreneur, PR expert, best-selling author, speaker and founder of Authority Titans offers his expert opinion on being polarizing, shares how you can build your own brand without the help of a PR firm and also details when and why you might need one. 57:42 Show Notes:  01:08 - Eric welcomes Dillon Kevo to The Excellence Project. 04:07 - Dillon shares some of his views on brand. 07:03 - Dillon tells us whether or not you need to be polarizing to build a brand. 11:03 - Eric names the controversial topics that could get you canceled. 18:00 - Dillon explains why he would rather “ride the centerline” than be polarizing. 24:45 - Dillon points out that there is no right or wrong when it comes to sharing your opinions. 29:01 - Eric and Dillon discuss the importance of core values when defining brand and some well-known personalities’ brands. 36:11 - Dillon details what you can do to build a brand without help from a PR professional. 39:12 - Dillon offers a great way to increase your reach. 41:07 - Eric asks Dillon how valuable a podcast is. 45:16 - Dillon shares why 3rd party credibility is important. 48:06 - Dillon explains that you don’t have to be in crisis to hire a PR firm. 51:16 - Dillon expresses the importance of taking control of your brand. 54:06 - Dillon reminds us why we should have a website.   Resources From This Podcast:  The Name Above The Title By Frank Capra https://www.amazon.com/Name-above-Title-Autobiography/dp/0306807718   Are you serious about building a THRIVING Network Marketing business? This is a Pivotal Moment. And This is Your Wake-Up Call! Join us for the #1 Network Marketing Event in the World December 1-3, 2023. Here’s What You’ll Learn: Day 1: How to Become a Recruiting Machine Day 2: Team Building & Duplication Day 3. Building An Empire Attend In-Person or Virtually. Register NOW at https://www.gopro2023.com   Questions or Comments?  Do you have questions you would like me to answer in future podcasts or comments on the show you'd like to share?  Email me at podcast@networkmarketingpro.com