In episode #1448, we talk about how you can build a well-known brand in your niche without spending a fortune. Larry Kim, Dave Perell, and Logan Paul are only a few of the many people who have built successful brands doing what they are passionate about. Tune in to hear why consistency and repeatedly exposing people to your brand are the two top strategies in the brand-building game! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Here’s How You Can Build A Widely-Known Brand in Your Niche (Without Spending a Fortune). [00:33] Brian Dean from Backlinko went for the SEO niche despite it being highly competitive.  [00:41] He built his brand from consistently writing good long-form, data-driven content.  [01:10] Larry Kim built a great brand for pay-per-click advertising.   [01:31] You can be known for whatever you are trying to do if you are consistent.  [01:47] The importance of leveraging the rule of seven. [01:58] Chatbots and other ways you can repeatedly expose people to your brand.  [02:26] Dave Perell built a successful brand on Twitter where he educates people about writing.  [02:51] Start with one channel first—don’t try to do everything at once.  [03:26] A brand is one of the most defensible things you can have.  [03:45] Experiment with different channels to see which ones you like.  [05:00] That’s it for today! [05:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!   Links Mentioned in Today’s Episode:   Backlinko Brian Dean  Larry Kim MobileMonkey ManyChat David Perell on Twitter Naval on Twitter Jason Lemkin on Twitter Quora  Logan Paul on YouTube   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu