Has the Pandemic Forced Companies to Rethink their Communication Strategies?

The pandemic changed everything — where we work, how we live, and what we consume. So how has your internal and external communications strategy changed? Willy Walker interviews Russell Dubner, President & CEO, U.S. of global communications powerhouse Edelman to discuss communication strategies, social media, and why Americans are looking to corporate America for policy, solutions and leadership coming out of the pandemic.

1:12 - Host Willy Walker provides background on Edelman and his guest, Russel Dubner.
2:30 - Russell Dubner speaks of his background and why he joined Edelman.
4:35 - How Edelman works with companies selling a wide array of products.
8:55 - Comparison between average media spend in the early 2000’s vs. modern day.
11:30 - Russell’s predictions for the future of digital marketing.
16:00 - The two qualifications to make communication and ad strategy so effective.
20:00 - Edelman’s collaboration with Tough Mudder.
23:15 - Russell’s core tenants for building a brand.
28:30 - Edelman’s work in crisis management.
36:00 - Shifting of the trust dynamic in the U.S.
39:40 - Should employers refrain from disclosing their own political beliefs?
40:22 - Dove’s new campaign “Pledge for Paternity Leave”.
43:50 - How communications and PR may change post-lockdowns.
47:20 - How has Edelman functioned remotely?
50:50 - Advice for leaders hoping to return to normal.
53:00 - Where do many large companies stand in terms of societal issues?

Listen to learn Russell's tips on how to build a branding strategy.

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