What is your Client Avatar? Who is most interested in your product or service? Narrowing down who would be more likely to identify and use your product or service based on criteria like age, sex, education level, interests, likes, interests, fears, wants, desires, income/status level. Knowing where and who to market to is that HACK that all business owners need to save time and money in your marketing. In this episode, Krista gives you the overview you need to consider when trying to bring your product or service to market.