Want to make sure your business is not one of the many that fail every year? Then you need to Listen Up! Krista gets real and spells out the 5 Phases of the Full Sales Cycle -Lead Generation, Lead Nurture, Conversion, Fulfillment, and Delivery. She also covers the 3 R’s - Refer, Retain, and Resell. All phases are vital and essential to all businesses, regardless of whether you’re selling yourself to your clients or selling a product.