Sports Illustrated's Ross Dellenger released an article about how rapidly NIL has caught fire and has completely changed college football. What once started as endorsement deals for local restaurants or commercial appearances during nationally televised games has turned into school boosters funneling money into collectives and groups in order to financially persuade the nation's top talent to come to their school. But the question remains – does that make the big, bigger? The strong, stronger? On the other side, does it make the small, smaller?
On today's edition of Locked On LSU, Caroline breaks down how quickly NIL has evolved, how it has affected recruiting, and what the future of college football may look like under NIL how it is currently constructed.

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