When we think of creativity, we often think in terms of art – a painting or sculpture, for instance. But creativity is a valuable trait that goes beyond just artistic expression. Professionals need to find creative solutions to increase productivity or reduce costs. Entrepreneurs use creativity to find solutions to problems customers are experiencing. Marketers need to think of ways their companies can stand out from the competition. Even fitness pros need to be creative if they want to discover new ways of gaining strength.  So what is the essence of creativity, and how can it be nurtured even in someone who doesn’t think he/she is creative at all? We discuss in today’s episode!