Being authentic is hard work. Most of us live in a state of defensiveness, putting our guard up to shield ourselves from criticism or judgement. While this seems like the safe place to be, being inauthentic leads to unhealthy--sometimes even downright paranoid--behavior.  Opening up, becoming vulnerable, and letting people in is one of the most challenging, yet ultimately rewarding aspects of life. Authenticity is particularly strenuous in the business world and on such spheres as social media. But it's immediately important, and the closer you get to finding and unleashing your authentic self, the more meaning your life will have.  Authenticity leads to trust. Trust leads to better outcomes, healthier relationships, and happier customers. Here are my thoughts on how to open up.