Wowza Media Systems is the recognized gold standard of streaming, with more than a decade of experience working with 35,000+ organizations in 170+ countries. Retailers must adapt to thrive and survive in the digital world. They also need to ramp up their efforts quickly if they are serious about genuinely connecting with their customers. I recently read a case study outlining how global retailer Jewelry.TV (JTV) adapted their sales strategy to connect with their changing consumer demographic. This change has resulted in significant success for the retailer. Just as online shopping transformed retail twenty years ago, live streaming plays an integral role in transforming e-commerce today. Dubbed live commerce, this convergence of video and shopping helps close the gap between customer and product, improve engagement, and drive sales. Demographic shifts spurred this digital transformation. By letting customers select when, where, and how they engage — be it on their living room television or a mobile app while riding the subway — JTV broadened their reach to attract a younger population. Wowza Media Systems was the company that built the platform, so I invited David Stubenvoll, Chief Executive Officer and Cofounder on this tech podcast to discuss the study and help offer guidance for other retailers looking to invest in technology to drive sales. David Stubenvoll is a streaming-industry veteran, launching Wowza Media Systems with Charlie Good to fill a stark void in the industry: the lack of flexible, robust media server software on which to build reliable streaming. Wowza is Dave’s fifth new business venture, having previously served as entrepreneur in residence at Adobe Systems and as CEO/cofounder of Freeworks. Dave has also held senior positions at Intuit and served as president of GALT Technologies (an Intuit subsidiary).