In this episode, Rob Cameron interviews Tamika Johnston, a specialist construction, and trades coach, based in Launceston, Tasmania, Australia. A person who is not only meticulous in a monetary sense, but in a time sense as well. Throughout her journey in different markets, such as construction, and architectural firms, she developed approaches such as “hooking the client into the sale” by devising a strategic sales process, a qualification script, and ways of making a client commit, to be as efficient as she can be in the sales process. “First and foremost, the sales in a business are the business's oxygen.”, she said. This Cast Covers: Efficiently closing marketing leads. The importance of sales in a business. Price is not always a critical factor in sales. Devising a strategic sales process that’s reassuring for the client. Determining the qualification of the client. Finding ways to make your client commit. How to not waste time on “tire kickers”. Assembling a team to scale your business effectively. Keeping a tight grip on the sales process. Additional Resources: Secrets of Closing the Sale by Zig Ziglar     Quotes: “First and foremost, the sales in a business are the business's oxygen.” —Tamika Johnston “Having a clear sales process, and being good at sales is what's going to save your business over the next few years.” — Tamika Johnston “So, we don't say what's your budget… It's, what are you looking to invest in your project?” — Tamika Johnston “If you can have this clear sales process, you can employ someone to do the role, rather than you physically having to do it yourself.” — Tamika Johnston “One big thing, is making sure that the ball is always in your court.” — Tamika Johnston     Music from https://filmmusic.io “Cold Funk” by Kevin MacLeod https://incompetech.com. License: CC by http://creativecommons.org/licenses/by/4.0