In this episode, I interview Franziska Iseli C0-Founder of Basic Bananas based in Sydney, Australia. Franziska has set up her business to help entrepreneurs enhance their marketing knowledge and strategy from different parts of the world through online platforms. From managing a surfing business, Franziska has decided to explore and pursue new opportunities by creating a marketing mentoring organization. Basic Bananas was established in 2009 and has been running for over 13 years. Became the world’s largest marketing mentoring organization with over 18 FTEs. Franziska has said that growing a business requires consistency. So she says, “If you’re consistent with how you lead, the team will feel safe and the growth of your business will be smooth.” This Cast Covers: Offering a flagship program focusing on the entirety of marketing for both online and offline Helping entrepreneurs to upgrade their marketing knowledge and strategy. Learning how to market your business. Provides a marketing education program. Providing the best marketing mentoring to help business owners succeed. Teaching how to use a Customer Relationship Management system (CRM). Learn how to do cohesive marketing. Teaching how to cope with adjustments and changes in the situation of the company. Learning how to be consistent with your work to avoid complications. Helping how to make your business become a good impact in the community. Additional Resources: The Basic Bananas BasicBananasTV The Culture Matrix Losing My Virginity by Richard Branson ________________________ Quotes: “When you say no to something, something better comes along, you make room for the good stuff to come in.” —Franziska Iseli “As long as you can help business owners succeed, you are successful yourself.” —Franziska Iseli “Letting go is the hardest and most rewarding thing you could ever do.” —Franziska Iseli “Make sure that you live the life you enjoy.” —Franziska Iseli “Take the advice that people give generously with a grain of salt.” —Franziska Iseli ________________________   Music from https://filmmusic.io “Cold Funk” by Kevin MacLeod https://incompetech.com. License: CC by https://incompetech.com.