After getting through a difficult day, or even a not-so-difficult day, do you treat yourself by eating when you aren’t hungry?  If so, you’re among the great majority of people who want to lose weight, but consistently undermine their efforts with this habit. Chances are that your parents started you down this road at a young age. If you cried and they handed you a cookie or some other treat, your brain recorded the connection that food was supposed to make you feel better.  Or you got a treat for behaving well. For being a good girl. So you began associating with food this way.  We’re also bombarded with food advertising encouraging us to treat ourselves.  Do you think, “I deserve this” about food?  I’m no stranger to using food as a reward, although I no longer do it. And I can’t wait for you to learn how to stop, too. There’s nothing wrong with treating yourself, but when food is your main go-to, and you aren’t hungry, it isn’t really a reward. Stop kidding yourself. Listen to learn why using food as a reward is not only counterproductive, but also a fallacy,  and learn the four steps you can take to kick that habit.