GUEST: Mark Robison, senior consultant for Humane Network and president of CockadoodleMoo Farm Animal Sanctuary. He was a top editor for many years at the Reno Gazette-Journal daily newspaper. MAIN QUESTIONS: How can we get coverage from our local media for our animal organization? What will get their attention? How do we work with them? LINKS: CockadoodleMoo Farm Animal Sanctuary (web) (Facebook) Leadership recommendation: "The Checklist Manifesto" by Atul Gawande (book) (audio version)