Consumer Foodservice outlets are launching 'mashup snacks' at a high rate - such as the recently launched "mac and cheetos" from Burger King. Foodservice operators are willing to do almost anything to get customer's attention, and are targeting the time outside of normal meal hours when launching these types of products. Additionally, operators are hoping to tap into existing customer bases by piggy-backing off of well-known brands. Finally, operators are still trying to fill a consumer demand evident by the success of the Doritos Locos Taco - one of the most successful fast food product launches of all time.