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The Risks and Rewards of the Burger King and Tim Hortons Deal

The Risks and Rewards of the Burger King and Tim Hortons Deal

FromEuromonitor Podcasts


The Risks and Rewards of the Burger King and Tim Hortons Deal

FromEuromonitor Podcasts

ratings:
Length:
9 minutes
Released:
Aug 27, 2014
Format:
Podcast episode

Description

Burger King recently announced they will purchase Tim Hortons for eleven billion dollars and move its headquarters to Canada. The new company will own about 23.5 billion in terms of annual revenue, putting them behind McDonald’s and Yum! Brands as the third largest consumer foodservice operator in the world. This merger gives Tim Hortons an opportunity to aggressively expand in new markets and gives Burger King a way to compete in the breakfast and coffee segments.
Released:
Aug 27, 2014
Format:
Podcast episode

Titles in the series (100)

Euromonitor International talks about global market research affecting the world today with a look at the global economy, emerging markets, and consumer trends around the world.