Jon Alexis is the owner of TJ’s Seafood Market (2 locations) and Malibu Poke (2 Dallas locations and 1 Austin location). TJ’s Seafood Market is celebrating 30 years as a family-owned business. Under Alexis’s vision, TJ’s has expanded from a neighborhood favorite fish market to two award-winning restaurants with fish markets, plus a robust catering company.   Malibu Poke is Jon's fast-casual poke concept known for it’s uber-fresh ingredients. Malibu Poke also features a unique tech-based self-serving kiosks which allow guests to choose facial recognition features that “remember” their order history.   Check out vCFO.com as mentioned in today's episode! Nir Eyal has a whole chapter dedicated to Slack in his book Indistractable: How to Control Your Attention and Choose Your Life  Show notes… Calls to ACTION!!! Subscribe to the Restaurant Unstoppable YouTube Channel Join the private Unstoppable Facebook Group Join the email list! (Scroll Down to get the Vendor List!) Favorite success quote or mantra: "The longest journey begins with a single step." In this episode with Jon Alexis we will discuss: Just start Lean into an underserved market Changing the perception of seafood Do everything in order to make the experience better for the guest Taking all the risk on yourself Systems Budgeting How to create a "problem solving machine" Automated ordering Trial and error in finding the best way to order seafood Fish-driven over chef-driven seafood experience Utilizing the normally unused parts of fish in creative ways People want options Value of educating your staff on everything you serve Surprising benefits to not being first to market Approaching Poke from new and fresh angles "Fast-fine" dining Using tech to improve the hospitality experience Only make decisions based on "will it make the experience better?" Over-fishing and what we can do about it The truth about "bycatch" Don't take the BS of you industry home with you Aqua-farming; 5 key factors: Are the fish raised in the environment they are meant to live in? Does the aquafarm have clean water circulation? Does the aqua farm produce more protein than it takes out? Is the feed they are using high-quality? The quality of antibiotics Today's sponsor: BentoBox empowers restaurants to own their presence, profits and relationships. The hospitality platform disrupts third-party services that come between the restaurant and the guest. BentoBox puts the restaurant first and offers tools that drive high-margin revenue directly through the restaurant’s website. BentoBox is trusted and loved by over 5,000 restaurants worldwide including Union Square Hospitality Group, Eleven Madison Park, Gramercy Tavern, Lilia and more. Restaurant365 is a cloud-based, all-in-one, restaurant-specific accounting and back-office platform that seamlessly integrates with POS systems, payroll providers, food and beverage vendors. It generates accurate real-time reporting and analysis in user-friendly dashboards, facilitating immediate, data-driven decision making. Restaurant365 eliminates manual, error-prone processes and is designed to help restaurant businesses grow with functionality that helps optimize labor costs, reduce food costs and increase revenue. P&G ProfessionalTM offers innovative total foodservice solutions featuring trusted brands such as Dawn® Professional, Cascade® Professional, Spic and Span® and Comet®. We are unique in that our total solutions are founded in customer and patron understanding, superior products that help save time and cut overall costs, and a five-star service group that is compensated based on customer satisfaction, not commissions. Visit www.pgpro.com for the latest information about P&G Professional's solutions and services.   Knowledge bombs Which "it factor" habit, trait, or characteristic you believe most contributes to your success? Effort What is your biggest weakness? Inability to delegate What's one question you ask or thing you look for during an