If you’re looking to potentially expand the reach of your membership base, increase engagement, and lower costs, you may want to consider venturing into the world of virtual events.  The National Hospice and Palliative Care Organization (NHPCO) decide to do just that five years ago, and now Maurine Kwende, director of e-learning, and Steve Gardner, director of education, know just what it takes to make virtual events an effective addition to your portfolio of educational offerings. In this episode of the Leading Learning podcast, Celisa talks with Steve and Maurine about what prompted them to begin offering virtual conferences, how they’ve evolved over the years, and the inherent benefits and potential difficulties associated with them. Full show notes available at http://www.leadinglearning.com/episode89 Highlighted Resource – Association Virtual Events – a free Tagoras report that draws on data from more than 100 associations to help you understand the emerging role of virtual events in the association sector. This report will help you learn fast and get on the road to success. To get the report, go to www.tagoras.com/virtual-events. Thank you to Castle, which is the sponsor of the Leading Learning podcast for the second quarter of 2017. Castle is an accomplished full-services certification and licensure testing company that also offers its clients a variety of learning solutions capabilities. With an expert team of testing and instructional design professionals and a thirty year history of excellence in it’s field, Castle understands what it takes to develop and deliver quality learning and certification programs.