Shane Hegde, CEO of Air, discusses how marketing strategies can affect your company's valuation. As your company grows, it’s inevitable that your metrics will start to change. And, as companies look to scale their marketing activities, they’re going to have to make the shift towards organic marketing channels to ensure that spending remains minimal while growth occurs. Today, Shane talks about his 100 million dollar plan for building a unicorn in 24 months. Show NotesConnect With:Shane Hegde: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.