We kick off season 9 with with Lee LeFever, co-founder of Common Craft, the pioneers of the explainer video and author of 2 great books. Lee and I talk about the process they follow at Common Craft, sharing their philosophy as well as tips and tricks.We also discuss Lee’s two books: The Art of Explanation and his latest book, Big Enough, with discussion about constraints fueling creativity and building a business to suit your life rather than the other way around.You’re going to love this episode!SPONSORED BYThis episode of the Sketchnote Army Podcast is brought to you by The Sketchnote Lettering Live Workshop Replay.This is the year to upgrade your lettering with my 2 hour video replay, where I teach you my signature lettering style showing you how I create letters, tips and tricks, and my lettering philosophy.Watch as I demonstrate 2-line, 3-line, condensed, extended lettering, script and faux script and handwriting techniques.This session includes a Q&A portion where I answer student questions and downloadable PDF reference and practice sheets so you can follow along.Buy this video replay for only $15 at Vimeo.RUNNING ORDERIntro: Who is Lee?Lee’s origin story with explainer videosThe value of partnering with othersHow Common Craft operates nowValuing clear, interesting, surprising informationImportance of writing in Lee’s creative processUsing story to share principles in a clear wayThe Common Craft processBook: The Art of ExplanationHow embracing constraints liberates youBook: Big EnoughQuality of life defining successThe importance of sustainabilityProductivity cultureHow the pandemic changed time perceptionsTime is the new wealthToolsHandwriting thank you notes3 tipsOutroLINKSLee’s websiteCommon Craft WebsiteAbout Common CraftCommon Craft MembershipLee on TwitterLee on InstagramLee on LinkedInBook: The Art of ExplanationBook: Big EnoughDisinformation Explainer VideoFeynman TechniqueTOOLSAutodesk SketchbookMicrosoft PowerPointApple KeynoteWacom CintiqBlue Yeti Microphone3 TIPSThink about learning as a semantic tree: focus on the trunk firstWriting an explanation is a great way to start: Feynman TechniqueExplanation is like subjective comedy: know your audienceCREDITSProducer: Alec PulianasTheme music: Jon SchiedermayerSUBSCRIBE ON ITUNESYou can subscribe to the podcast through iTunes.SUPPORT THE PODCASTTo support the creation, production and hosting of the Sketchnote Army Podcast, buy one of Mike Rohde’s bestselling books. Use code ROHDE40 at Peachpit.com for 40% off!