When it comes to botanicals, quality matters… A LOT! The identification and authentication of botanical ingredients is undertaken through macroscopic, microscopic and chemical analyses.  Our guest this week is Élan Sudberg, CEO of Alkemist Labs, a passionately committed contract testing laboratory specializing in plant authentication, botanical ingredient identification and quantitative analytical services to the Food & Beverage, Nutraceutical and Cosmeceutical Industries. Élan shares some of the latest advances in the dietary supplement industry and offers some advice on what consumers should look for when picking your next botanical product. Learn more about the work at Alkemist at their website: https://www.alkemist.com/
 
#herbalsupplements #cannabis #botanicals #qualitycontrol #foodiepharmacology #elansudberg #alkemist